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April 2, 2018
By: TOM BRANNA
Editor
Brooklyn, NY-based indie hair care brand Amika recently revealed new packaging for all of its wash and styling products. The updated look went live on loveamika.com, Sephora.com, Birchbox.com and in salons nationwide. It also launched in 58 Sephora stores across the country with a customized endcap. The packaging relaunch was spearheaded in-house by Amika’s creative director Vita Raykhman, who designed custom cylindrical bottles inspired by the baton. While its vibrant signature patter...
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